Decision Making in a Competitive Business Environment

Abstract —The electric power generation industry has been in a highly regulated business environment for most of its existence. Over the last several years, however, much of the industry has been moving to a different, more market-driven business environment and companies have had to make a hard adjustment in their basic thinking and their approach to risk. For better or worse much of the world’s electricity generating industry now finds itself in an increasingly competitive business environment and decision-making must evolve from a risk-adverse to a risk-management style.